Conversion Rate Optimization: Convert visitors into leads and sales
CRO or conversion rate optimization is the process to deliver a high ROI that means turning leads into sales. Conversion optimization is the process of improvement a website to lesser the bounce rate and more successfully lead a visitor to the act you want them to take. You can earn more money through blog or site by increasing the conversion rate. The conversion rate optimization consists of
- Analytics
- Usability Analysis
- Landing Page Optimization
- Sales Funnel Optimization
- Multivariate Testing and A/B Testing
- Website Maintenance
Analytics: If you are running any marketing campaign through your website, it is very important to look into your website performance. Exactly what is happening? Analyze your pages, through which key-phrase they came your site/blog, try to find out the reason if they complete or did not complete the transaction. This is the main thing what you need to optimize to perfectly run your marketing campaign. And this process is known as conversion optimization.
Usability Analysis: How does the visitor find your website? And what they are exactly looking for at your website? Conduct a detailed study to know the users behavior. You can find our all the issues through usability analysis and that reveals any problem with layout, technical structure your website, the design and will also help you get rid of any possible obstacles.
Landing Page Optimization: Another important task is landing page optimization that is first thing will come in front your potential customers. You have to optimize it to increase your landing page conversion rate and to give a proper reason your customer to complete a transaction.
Sales Funnel Optimization: All the visitors are not potential as leads and you can’t convert all leads to sales. Develop your website that get qualified leads or disqualify the leads based on the criteria specified. A good sales funnel report will filter customers from general interest in the given product or service and at the same time eliminating those visitors who are less probable to convert. [Create Excel Goal Funnel Report for Google Analytics]
Multivariate Testing and A/B Testing: This A/B Testing make you aware which strategies are giving you the best results. A Small change can make a big distinction. You can also set up A/B testing and multivariate testing to discover what is working and what will work even better?
Website Maintenance: Website maintenance can correct all issues like broken links outdated content, and other issues that avert potential customers.
If possible join Conversion Conference West 2011 – San Francisco, March 14-15, 2011